Tuesday, November 19, 2013

When creativity and good copy writing create good advertising copy

I came across the latest Foot Locker ad copy from a friend's post on Facebook. Thanks Pam Wells-Lego for dishing out a breath of fresh air in advertising copy writing and humor.

A lot has been said recently about the latest K-Mart ads for the holiday season. And while their Joe Boxer ad is cute, seeing Mike Tyson hugging Evander Holyfield takes the cake. Don't you just love it when the advertiser allows creative ideas to flow through into a marketing project?

Talking lizards, cavemen and Old McDonald are good, and even some times great. Add to that list the latest from Foot Locker....and all is suddenly right with the world!

Check it out for yourself:

http://adage.com/article/news/tyson-returns-holyfield-s-ear-foot-locker-spot/245336/

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