I'm a sports fan, and because of that I'll be watching the Super Bowl this Sunday. Living in Indianapolis, I can't help but root for Peyton Manning to win a second Super Bowl ring. That's reason enough to be excited about the big game this weekend.
But as a marketing professional, the most creative advertising messages of the year will be unleashed on the general public starting about about noon on Sunday. Technically, you can see many of this year's commercials on YouTube and other sites that are previewing the message.
Previewing your TV commercial seems odd on so many levels. First, isn't it amazing that people actually WANT to preview a TV commercial? But for the advertisers, usually the goal is to keep things under wraps until the big unveiling during the game. As prices and expectations continue to grow for Super Bowl advertising, there is a need for as much pregame hype as possible.
Pricing for a typical :30 spot in the TV broadcast has reportedly topped $4 million. That seems insane; or does it?
The excitement of a potential Manning victory will have a lot of people watching, beyond the typical Denver or Indianapolis crowd. Manning is by far the biggest name in the NFL, and his presence could help spike viewership.
Check out these six graphics focused on the Super Bowl advertising bonaza:
http://www.businessweek.com/articles/2014-01-20/super-bowl-ad-insanity-explained-in-six-charts#r=read
Businessweek does a good job of showing the rising cost of advertising for the Super Bowl, compared with the rise of viewership.
Enjoy the display of the advertising world's most creatively crafted messages, and enjoy the game! -- Go Broncos!
No comments:
Post a Comment