Steven Jobs offered the world "one more thing" just barely four years ago, when the very first iPad was launched. Since then, the product has spawned four versions of the Apple product and hundreds of other competitors trying to get market share and audience attention.
Tablet sales have nearly crippled the PC market, and has created a whole new way for consumers to watch TV. Second screen viewing, watching your TV while interacting on a tablet, is an amazing opportunity for digital publishers to capitalize. This is an opportunity for all size of sites, not just the big boys.
The audience opportunity is enormous. Prime time, 7 p.m. to 11 p.m. accounts for a third of tablet use currently. My wife and I are great examples of second screen viewers. My wife will watch TV, play an online game and interact on Facebook. I will also interact on social media, but I'm very open to going to websites and looking up information presented in the show. Networks understand they have a golden opportunity to drive traffic to specific sites and items online. But as I said, all publishers have this opportunity.
There are a lot of season finales happening now on network TV. Is there a opportunity to engage the TV audience in a way that could drive them to your website for a contest, a viewer review of the show, web chat with a local super fan? This drives audience engagement, thus driving page views and future revenue opportunities.
The NFL draft just ended. I wonder how many newspapers, sports sites (besides ESPN) or community portals had a way for fans to have an online conversation about how their local team did picking future players. That seems like great digital content that would easily make a nice column on fan reaction in print for local newspapers.
The point is, this isn't that difficult and is a great opportunity to engage audiences online and make it local. With that many people using tablets during their TV viewing time, there has to be a way to harness those eyeballs into marketing opportunities on the local level.
There is an article talking about how people are using tablets, covering more than just prime time is available. http://www.mediapost.com/publications/article/225549/tablets-equal-all-day-media-consumption.html?edition=72717
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