Aggressive marketing by the newspaper industry in the era of fake news
Tonight's Oscar broadcast is an opportunity for the movie industry to show off. It is also a prime time event that brings a premium for ABC and their advertisers.
One of the companies buying airtime during the Oscar broadcast might surprise you. It's the New York Times.
One of the companies buying airtime during the Oscar broadcast might surprise you. It's the New York Times.
Advertising Age is reporting that The Times will run their first TV ad since 2010 in the broadcast. I've seen the preview, and think it is a great spot that many newspaper publishers should adapt to their local market. You can view it for yourself at https://youtu.be/gY0Fdz350GE.
The truth is hard campaign, I hope, is the start of a growing campaign to help the industry. The Washington Post and the Wall Street Journal have also done a lot of marketing. I've seen a lot of digital ads, especially on Facebook at they all try to find credibility and a new audience in this age of fake news.
http://www.petevanbaalen.com/single-post/2017/02/26/Aggressive-marketing-by-the-newspaper-industry-in-the-era-of-fake-news
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