Friday, March 28, 2014

Taco Bell enlists Ronald McDonald as spokesman for their latest advertising campaign

Gimmicks in advertising are nothing new. Some might turn their nose up at them, but they can and often times do work very well. The latest from Taco Bell is the next success story for this topic area.

Breakfast at Taco Bell seems like an odd proposition to me. But then again as I pointed out to a colleague yesterday, so did breakfast at McDonald's 30 years ago or so when they started up. I did not rush to the bell yesterday to get my first taste, nor did I today. But I might, if only to offer a symbolic 'tip of the cap' to their marketing ploy to launch the new product.

Introducing Taco Bell's new spokesman for breakfast:  Ronald McDonald.


Twenty five guys from across the country named Ronald McDonald have been enlisted to help establish Taco Bell as a breakfast option. A taco shaped breakfast sandwich still leaves me suspect, but I love creativity


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