When I look at local media competitors, more and more I believe you have to look global. That sounds like a misstatement, but hear me out. More and more money from local advertisers in small towns are going to Google and Facebook. And now Twitter is trying to get a taste of that money as well with their latest announcements.
Twitter will be introducing 15 new types of ads that they can deliver over the next 6 months. While they are certainly looking at major corporations for big buys, they will no doubt also focus on the localization of their message deliver and try to tap into local ad budgets.
Details of the story in the Wall Street Journal can be found at: http://online.wsj.com/news/articles/SB10001424052702304441304579481614220149076?mg=reno64-wsj
This announcement from Twitter discusses their ever increasing ability to target Twitter users. The targeting becoming available will allow Twitter and their advertisers knowledge of what their consumers are doing beyond their time on Twitter. Twitter has partnered with third party data providers who can match up their database with Twitter users.
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